鋼琴王子伴奏陳奕迅演繹陀飛輪

我對「陀飛輪」這首陳奕迅的新歌既愛又恨,Eason的演繹已洗煉得滿溢不可思議的感染力,句句窩心,大旋律寫得漂亮得無話可說,歌詞我有七成(卻不是全首)喜歡,但一細心留意編曲,我便會聽得很「掹蹭」,哎喲哎喲。

可能我聽歌聽得太仔細了,所以每次聽到那段聲音好像用咸豐年前Yamaha Electone彈的trumpet solo時,我總覺很礙耳,扮得不像不重要,彈的phrasing(造句)卻真的有點很怪,尤其結尾那一句,哎喲,各位Eason粉絲,請恕我太過挑剔。

終於終於,這個晚上,我聽到何秉舜單人匹馬,純用鋼琴伴著陳奕迅演繹一次「陀飛輪」,我對這首歌的不完美處的不滿情緒,頓然釋懷。

音樂就是一樣這麼奇妙的東西,欣賞一首歌是一個旅程,正如這晚,聽到一些舊歌、一些新歌,感覺都和從前聽的時候,截然不同。

下面是這鋼琴版陀飛輪的第一場錄音,我見部份網民對Eason批評得好狠。聽說陳奕迅今回這演出會,他的演出狀態欠佳,但說真的,像近期這樣的爛天氣(香港空氣污染指數創歷史性高位),試問誰的氣管會好?

我覺得昨晚(23號)的演出還好,Eason的聲線初時的確有點沙,唱得小心翼翼,但第四五首歌開始已進入狀態,到了中段,他一開聲已可以降服整個舞台。

我好歹也是讀音樂出身的,不會對音樂無要求,但每次去聽音樂會,我反而從不會過份地把自己放在消費者的高位,盡情投入去欣賞,總比每秒也計較著有否「值回票價」,來得更加開心。

離開紅館時,我聽到旁邊的粉絲說:「超….有無搞錯,Encore得果兩首。」,暗地裡,我為她抱著如此的心情去聽音樂會而感到可惜。

風車草SUBEDOWA街坊音樂會2010

與其說這是音樂會,倒不如說這是一劇迷聚會吧。

風車草三子果然魅力過人,第三次搞的音樂會人頭愈來愈湧湧,坐在我附近大大隻的WYMAN聽得眉飛色舞,包圍著我,是每人對各風車草成員各心有所屬的忠實粉絲(係呀係呀,我偷聽人地講嘢),說不定,下次叫阿祖帶隊搞美女廚房都應該會爆喎。

說認真的,看到現場這麼愛戴風車草的朋友,作為他們的朋友,的確是很替他們感到很高興,實在亦很感動。

做舞台劇能做到有這麼多粉絲支持,順便再以個人興趣在同一舞台作音樂演出,粉絲依然全力力撐,試問有多少個劇團可以做得到?

相對於兩年前的Subedowa演出,媚姨邵美君今回可謂脫胎換骨,唱得放,跳得更放。阿Dee湯駿業同樣亦進步了不少,彈起鋼琴伴奏來是一大驚喜,演繹由WYMAN和英師傅泡製的新歌「推銷員之死」亦令人一聽難忘,真的很期望他的其他新作哦。

對於我來說,這晚的最難忘的,相信要數演繹林憶蓮歌曲的環節。風車草三子中,阿祖歌藝可能是最「有限公司」(實話實說,千祈唔好嬲唔好嬲),但他演繹「芝加哥的故事」,卻是出奇地令人聽得投入,瞬間讓全場氣氛沸騰。

當然不能不提的,是我的老友兼樂隊領班阿Vee,能夠和一班好朋友做自己喜歡的音樂,「人生有個真正朋友的確好極」,飲勝!

後記:想了很久,覺得自己好像還找不到更貼切的話,來形容這晚的演出。今晚下班後,我又例牌去了中環的陳泗記大牌檔吃晚飯,一邊和四哥四嫂吹水,靈機一動,哦,這晚風車草的SUBEDOWA音樂會,就是有像四哥四嫂這一種在人情紙咁薄的香港中久違了的人情味,這種味,你再多多錢再歌精舞勁再有個靚舞台在紅館開足廿場,都未必買不到,人情味,真的最好味。

The 5Cs of HOCC

這是我較早前在Marketing-Interactive這雜誌發表的文章,澳洲佬老編不知何韻詩是何許人,但此文的網上版出街後,卻獲得了該雜誌網站的最高紀錄的瀏覽量,他興高采烈地向我報捷又讚我寫得好云云,但我告訴她,這其實是拜何韻詩在網絡界的人氣所賜。

寫這篇文的事緣,是因為聽聞何韻詩在某個電視遊戲節目中,不經意地回應了一個有關其性取向的問題,事後除了媒體的爭相報導外,更見到她在雅虎搜尋榜的人氣飆升,我深感何韻詩較早前勞心勞力的Ten Days In The Madhouse,居然也未有獲得媒體如此的廣泛關注,即使我不是她的紛絲,也有點為她感到不值。

於是我便一口氣在信報及這裡發表了兩篇的文章,嘗試以另一個角度,想喚起大家多看清何韻詩的另一面,我亦希望透過何韻詩這個例子,想告訴大家對任何事物也可以嘗試多用不同的角度去看,不要被所謂的大眾媒體牽著鼻子走,人云亦云。

Social Marketing: A Touch Of Celebrity

I don’t think local celebrity Denise Ho aka HOCC will be happy to see her name on the top searched keywords chart this week on Yahoo Hong Kong.

But I do think that’s the way of the entertainment business, people care more about who you are hanging out with or what your sexual orientation is rather than the work you have done.

In fact, HOCC has done tremendous amount of work more than most local singers.

Not only is she running her own music label, an e-commerce website where you purchase her merchandises and music products, a series of charity works (she recruits her fans as volunteers), but also becoming a one-woman marketing machine of her own brand via various social media platforms.

“Ten Days In The Madhouse” is a Music + Documentary + Free Concert + Event + Schools touring seminar project concerning the society’s outcasts initiated by HOCC last December.

This I consider an ambitious yet respectable project that hasn’t got much attention from the mass media, however, if you are one of the many followers of HOCC in the social media sphere, you would have felt the heat among her supporters.

One of the latest initiatives she did was that she distributed her new song “Old Testament” over the web on the same date with the rest of other mass media channels which used to have the exclusive right or the first priority to air new songs from the artists.

From HOCC’s Facebook Fan Page, she wrote, “Please spread the link from where you can download my new song.  Share it among your peers via Facebook, Twitter, Email, and etc.  There are over 9,000 members in this group and the viral effect can be profound.  This is the era of internet and we should leverage it as much as we can.  We should no longer rely on the mass media to promote our works.  No more insinuation is required.”

The daring effort she has made to connect with her fans and potential audience on web could make most so-called social media gurus feel ashamed.

When I was still working in Yahoo!HK and witnessing the birth of the most populated local blog platform, I already learned how most celebrity blogs actually worked and I realized most of them just consider it as a new “OUT” tray for their press releases.

However, according to a source close to HOCC, I learned that she is 120% dedicated to managing her blog and considering it is an important channel for her to listen and talk to her fans (in marketer’s term, loyal customers).

Therefore, all the posts she has uploaded are written by herself rather than a shadow writer or her assistants. I was curious to ask how she can spend so much time updating her Blog, Twitter, Facebook and YouTube accounts during her hectic working schedule.

The source said she literally considers this is part of her job. Moreover, in the entertainment business, as there is so much idle time between gigs, HOCC always considers such social media activities a good way to kill time and escape from the paparazzi distractions.

Early this month, I wrote an article for Hong Kong Economic Journal about HOCC. At the end of my article, I urged marketers to learn the 5C (Content, Conversation, Community, Collaboration, and Connection)* from HOCC about her social media marketing tactics (I don’t think she is consciously following them).

A friend of mine argued with me that it is easier to say than to do so. At least HOCC doesn’t require multiple layers of approval processes for any of her posts like we do in the industry. She is both the decision maker and content contributor.

However, the point I am trying to make is that jumping into social media is like signing up for a gym membership.  You shouldn’t think that after one year, you will be done.

It will become a continuous effort and you need perseverance to keep doing it.  Of course you (marketer) can hire a personal trainer (a social media consultant or ad agency) to assist you.

But at the end of the day, you will be on your own. A perpetuate commitment and initiative within your company and yourself are more crucial.

Therefore, if you think you are done after a while and stop exercising, think twice, because your shape might end up not only back to ground zero but also fluffier.  It can also be applied to your company’s social media exercise.

*The 5Cs of Social Media Marketing – Lessons from Denise Ho

Content – You don’t need to be a celebrity like HOCC to start a blog, a Facebook Fan Page, a Twitter account or a YouTube channel. The most challenging part is whether you can generate enough interesting content to share with people who have already joined your network. Not just your boring one-way sales pitch but interesting content that can generate further conversation and maintain their attention.

Conversation – If you walk into a party (social network), you would be better off to make more new friends and find someone interesting to talk to.  You wouldn’t just drop by and make an announcement and then boom…gone in 60 seconds. Try to observe the way HOCC interact with her fans whenever she is online. The conversation is not always just about “herself”.

Community – Haven’t your parents told you to do good things for the society? If you want to build a successful brand community, you shouldn’t just focus on your products and services.  Cause marketing is one thing but you can always find different ways contributing to the society while demonstrating what value your brand is stand for.  HOCC recruited like-minded fans to form a community for charity volunteer works.  Does your brand have this brand power to form a community?

Collaboration – People are the media. HOCC invited everyone in the web community to share her new song via different online channels. The challenge is that you can’t just walk into a party and expect everyone is willing to collaborate with you at once.  You have to make friends in advance and build the relationship first.  Marketers might think incentive is crucial to attract netizens for participation. But in fact, most netizens might not be as pragmatic as you think.

Connection – How does your social graph look like?  How well you are connecting with other like-minded personalities or networks?  Are you generous enough to help support others or spread the words for your peers when needed?  How often are you willing to share interesting information unrelated to yourself but your peers?

原文網址:http://www.marketing-interactive.com/news/14215

固執得漂亮—風見志郎

我得承認,我還是到了Ten Days In The Madhouse 才開始認真去聽何韻詩的歌的。

常覺得,這個社會,說話的太多,說完會做的太少。

何韻詩是我們這個社會中少數說完會做的人,更難得的,她是一個歌手,固執之餘唔煩到人又會身體力行的,這類人我最欣賞。

我不知道在這晚音樂會中忘我地尖叫著「阿詩你好型阿菇你好靚」的粉絲們,當中有多少會認真理解她歌中的意義,但我心諗:「有人同佢講點都好過無啦」。

「風見志郎」是Ten Days In The Madhouse全碟中我最欣賞的一首歌,亦是這晚音樂會中,我最有感覺的一刻。

風見志郎是誰?和我差不多老餅的大男孩,當然會知道他就是同時擁有幪面超人一、二號的能力,腰帶上有兩個風車仔的V3,他「像奇異生物,任世間指點,怪一點點,寧願孤身在戰」。

日本特撮英雄的方程式是這樣的,那位超級英雄永遠會在人類有需要的時候變身出現,可是,雖然英雄與變身前的主角二人同體,但由於沒人見過英雄變身,即使二人永遠擁有同時不在同一現場出現的證據,這世上永遠無人知道他們是同一人,英雄真身無論為人類犧牲了多少,永遠都沒有人知道,更要久不久給人臭罵無膽匪類,次次出事才玩失蹤。

唯一知道這秘密,對他抱以無限崇敬的,只有坐在電視面前的我的這觀眾。說起來有點弔詭,但現實世界,我常覺得這類無名英雄其實無處不在。

努力呀,風見志郎,堅持落去呀,何韻詩,地球需要你。

風見志郎

主唱:何韻詩
作曲:陳奐仁for the invisible men.何秉舜@goomusic
填詞:林若寧
編曲:陳奐仁for the invisible men.何秉舜@goomusic
監製:陳奐仁for the invisible men.何秉舜@goomusic.hocc@goomusic

歌詞

沒名字的臉 夕照的剪影 因山水抗戰
像奇異生物 任世間指點 怪一點點
寧願孤身在戰
被困這溫室甲蟲也感染
用渺小的觸角力抗這偏見

沙粒也顫抖 一粒一粒一粒拯救
伸張非一般的正義得一對手
可能他的身軀好比妖獸
一天一天稀釋價值得他甘心去守

默然稻草田 被瞬間剪短 將磚片搭建
但幪面青年 入世雖短淺
都死守流失的海岸線
像最小的甲蟲也苦戰
用最蠢的方法但勇敢依然

冰川也顫抖 一些一些一些拯救
得出多悲哀的結局他都不甘脫勾
就算昆蟲 他都珍惜牠的罕有
不肯棲息摩天塔下一心退休

人間風景 沒法一幅一幅出手拯救
他忠於的一些價值鋪於四周

點解那麼多香港樂迷都錯過了恭碩良?

今早在上班的路上一直在聽iPod內的恭碩良Playlist,驀然驚覺,原來恭碩良這第一張大碟已是十年前的事情。

1999年可說是唱片業踏入衰退大家又唔知點好的黑暗時期,吃了多年大茶飯無憂米的唱片公司高層,一口咬定都係翻版累事,但誰知MP3一出,大鑊才正式臨頭,萬劫不復一鑊熟。

恭碩良在那個時候入行,都可謂生不逢時,你看這支唱片公司為他製作的Karoke片,同飛圖之類的老套製作,肉酸程度絕對有得揮,完全係求其有條片可以放落那些寶麗金卡拉OK33018超級至尊精選雷射影碟就算的製作水平。

基本上看以得出,當年,唱片公司根本不懂得捧恭碩良這類講音樂講實力的可造之材,佢今時今日仲未因為玩音樂而餓死,應該係前世積福。

這首歌的歌詞,是林夕當年多產下間唔屎出現的超級爛作,但音樂而言,無論旋律和編曲,今天聽來也仍不過時,是首佳作。當年我在電台聽到居然中文流行曲會有段這麼型仔的Harmon Mute Trumpet Solo,再加上我以為係Johnny Boy打的鼓 (Johnny Boy係當年香港樂壇最有名的爵士樂鼓手),隔日就自己掏何包買了一張CD支持。(當年我還在寫樂評,CD九成有人送。)

iTunes store的九毫九一首歌、Radiohead的隨便你開價下載,都已經告訴了大家愛變才會贏這道理,香港唱片業,如何才能找出一個可讓更多像恭碩良這類音樂人生存的商業模式呢?

我沒有答案,只好繼續聽歌。