Recently, my advertising agency ended a long relationship with Lucky Strike cigarettes. And I’m relieved.
For over 25 years we devoted ourselves to peddling a product for which good word is irrelevant, because people can’t stop themselves from buying it. A product that never improves, causes illness, and makes people unhappy.
But there was money in it. A lot of money. In fact, our entire business depended on it. We knew it wasn’t good for us, but we couldn’t stop.
And then, when Lucky Strike moved their business elsewhere, I realized, here was my chance for me to be someone who can sleep at night, because what I’m selling doesn’t kill my customers.
So as of today, Sterling Cooper Draper Pryce will no longer take tobacco accounts. We know it’s going to be hard. If you’re interested in cigarette work, here’s a list of agencies that do it well: BBDO, Leo Burnett, McCann Erickson, Cutler Gleason & Chaough, and Bedman Bowles.
As for us, we welcome all other business because we are certain that our best work is still ahead of us.
Donald F. Draper
Sterling Cooper Draper Pryce