一個相愛 不相見的故事

從前的老闆總是教我,我們做廣告的,賣的,不是產品,是一個夢。

只不過,不知道從那個時候開始,香港人,連做個美夢,都開始會嫌奢侈。

(樓盤廣告的不算,因為他們賣的,不是夢,是一般普通人負擔不起的海市蜃楼)

今天早上,負責這個廣告的朋友,把這支三分鐘的片子放了上facebook,叫我看看。

看罷,我突然覺得,原來在香港,居然還有廣告客戶會認為,做廣告,還是要給消費者留點空間,遐想一下的。

要知道,在這個凡事講求實際的年頭,賣浪漫,比起那些下下赤裸裸地,要和人家鬥大鬥快鬥強鬥勁的廣告,其實需要更多勇氣。

既然,好歹還算是一個廣告,有產品穿插其中,是理所當然的,但都算適可而止了。

最低限度,你沒有在重要關頭,會見到一個字幕或旁白(還要是黃志淙靚聲演繹的)來告訴你,像什麼千四萬像素呀、雙核心處理器呀、獨有防滑防花機殼等等的賣膏藥內容。

而且,空鏡嘛,還是蠻多的。

如果,你都是看安達充漫畫長大的,這類留白畫面的浪漫,你會份外欣賞。

說回這個廣告,說的,其實是一對處於「冷靜期」的情侶的一個平凡故事,有趣的是,這段「冷靜期」,長達一年。

究竟這段「冷靜期」的數百天當中,會發生什麼事?

這段短片原來只是序幕,還有五集要大家追下去。

哦,幾乎忘記了告訴大家:It’s a Sony。

8 thoughts on “一個相愛 不相見的故事

  1. kiv

    Hey Rudi,

    Nice video, nice ads! So right on 安达充 feeling, just recall back my memory of H2.. 卖浪漫真的许要更多勇气! Thanks for the sharing again!

  2. Brenda

    Hello Rudi,

    Attracted by your post and purchased a Xperia S yesterday!

    I was an iphone user before… still not get used to the Android Platform…

    Got a couple of questions… Just wonder if you could help… =P

    I wanna know if I can set the battery level in % format? Its really difficult to judge how much is left based on the battery icon at the right upper corner!

    Also, how can I really ‘exit’ an app? I think just click the “return” or “home” keys are not enough?

    Finally, could it automatically switch to Wi-fi when there is usable Wi-fi network just like what I iphone could do?

    Thanks for your time!

  3. Abby

    hi Brenda,

    I’m a Xperia user, maybe I can help on your questions.
    For the battery %, you can check it on Setting > About Phone > Status, or you can download Battery Widget at Google play, to show the % at your phone homepage.
    For the closing the apps, you may consider to download the apps Task Killer as well.
    Lastly, you can choose to turn on the Wi-Fi at Setting > Wireless & Network, but it may consume more battery.
    There are lots of fun apps or widgets at Google play (Android market), you will love to play with them!
    Hope it helps.

  4. Brenda

    Thank you very much Abby. I think it is really a good phone except that the battery is just too short lasting!

  5. Rudi Post author

    @Brenda 對不起,我出手太慢了,多謝@Abby 幫手回應。@Brenda ,幾乎任何牌子的第一批機都會有類似問題,希望遲一點會有firmware upgrade吧。

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