NIKE寫出個未來

喜歡做運動,但基本上我對大部份體育節目都無興趣,因為如果有時間,我情願花時間做運動而不是看人家做運動。

但世界盃除外,因為我享受看到一國榮辱如何寄託於一隊球隊之上其間的欣喜若狂悲慟沮喪,戲劇性與欣賞一齣電影不徨多讓。

向來欣賞Nike廣告中在體育巨星背後散發出的人文氣息,當中,每屆的世界盃廣告又尤其令人引項以待。

今回找來了曾經執導過電影21 GramsBabel墨西哥裔導演Alejandro González Iñárritu,拍攝了這齣長達3分零4秒的史詩式大製作,我真想知道,Nike會否在電視播放這個版本,會的話媒體費便真的和味,但講真,當上網睇片已經成了大家的生活習慣,只在網上直播又何妨?

既然為世界盃的宣傳片,當然不乏Nike的一眾足球明星陣容,當中除了順序出場,一人有一個小故事的Didier Drogba、Fabio Cannavaro、Wayne Rooney、Ronaldinho和Cristiano Ronaldo外,還有Landon Donovan和Cesc Fabregas等的大客串,但更趣的是,除他們之外,更加有Kobe Bryant和Roger Federer,再來一個Homer Simpson的特別客串。

幾個小故事,表面上球員們都是以個人榮譽為大前題,但電光火石間,其實又在在告訴了我們這緊湊賽事期間的每分每秒,是如何地憑單單一顆小石也能激起千尺巨浪,牽引著整個參賽國家的政府官僚人民街坊經濟娛樂等等的每一條神經。

當中我最喜歡的Wayne Rooney和Cristiano Ronaldo的兩段,幽默之餘又能將複雜緊張的萬般滋味驚喜交集,於頃刻間表達得淋漓盡致,看完這條片,感覺上像不止三分鐘,最後臨門一腳,腳已落,波未起,來一句廣告標語Write The Future,就像電影預告片般,使勁地為2010世界盃,揭開戰幔。

http://www.nike.com/nikefootball/

國內朋友可看Youku版:

先看這支史詩式的大片,然後再看以下與此廣告相關的外傳式短片。

5 Replies to “NIKE寫出個未來”

  1. thanks for the blog about the TVC…
    yes nike will have TV buy (HK) for the 3mins version…. 1st spot on TV is Champions League match tonight!! enjoy 🙂

  2. both of the google doodle and “write the future” have been spread out in facebook, I myself have seen at least 3-4 posts about them each. The night that the doodle rolled out, 3-4 of my friends changed their fb status into sth like “O..I have addicted to google’s homepage” and comments followed…
    “Write the future” has become some of male friends’ status and the others can’t wait to “like” it once it is posted.
    The power of social network…

  3. @ah gut You are most welcome. Sounds like you are either from Nike or from its agency. I hope this spot will be run in cinema thou.

  4. @Don Yes…Social network is powerful but don’t forget a good idea or content is also important. Our dear HK Govt is also using YouTube and Facebook but I can’t see it helps at all.

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